Ancillary services have become a core pillar of airline economics, and the airlines pulling ahead are the ones that can present the right offer to the right traveler at the right moment — consistently, across every channel.
Merchandising Suite is a central platform for pricing, building, filing, selling, and servicing every ancillary in your portfolio. Built inside an airline and running in production at one of the world’s largest carriers, it runs on a standalone, channel-independent back end — bringing agility and personalization to ancillary retailing without locking you to a single channel or to legacy infrastructure. It provides:
Our merchandising approach is NDC-driven and built on proven retail practices, giving airlines a commercial engine aligned to the Offer/Order direction of Modern Airline Retailing.
Generates dynamic, AI-driven offers in real time, so the right offer reaches the right traveler at the right moment.
Encodes complex, multi-step, multi-factor commercial logic and lets you change it in real time.
Tailors offers to traveler profile and trip purpose, with customization from the individual level all the way up to partner level.
Packages ancillaries and manages availability and promotions by passenger, segment, or service — to shape demand and protect inventory.
Handles the full after-sales lifecycle, including refunds and repricing when itineraries change, on a shared single source of truth.
Delivers tax-inclusive, standards-aligned pricing, compatible with the IATA Airline Taxonomy.
Empowers teams to rapidly create, launch, and manage unlimited ancillary products from a single source of truth.
Configure pricing logic through formula-based rules instead of traditional static rule definitions, enabling multiple pricing factors and conditions to be combined within a unified framework.
Move from static, channel-bound merchandising to dynamic, personalized ancillary retailing on an airline-grade engine—successfully powering ancillary retailing at Turkish Airlines and Anadolu Jet in live operations.
Deliver the right offer to the right traveler at the right moment. Targeted, personalized pricing on upgrades, seats, and ancillaries helps lift attach rates, conversion, and yield.
Contextual, personalized upsell surfaces the right ancillary at the right point in the journey — from seat selection to excess baggage — helping turn more browsing into purchases.
Profile-based and mile-based offers deepen loyalty engagement and encourage reward redemption.
A microservice architecture with independently scalable services delivers high availability and holds performance as demand and rule volume grow — so peak days don’t degrade the customer experience.
Activate and change pricing rules in real time, with no redeploys — so commercial teams can adjust offers as the market moves.
NDC-driven, IATA/ATPCO-compliant, and aligned to Modern Airline Retailing’s Offer/Order direction.
Create dynamic pricing rules using configurable formulas, connect multiple rules together, and build sophisticated pricing scenarios with greater flexibility, scalability, and control.